Serving families & business owners’ life insurance needs for 45 years in Alberta

We provide personalized guidance and support to help you achieve your financial goals. Whether you are a young family just starting out, a grandparent looking to leave a legacy to your loved ones, or an individual looking to secure your financial future, we can help.

At JBF Financial, we understand that everyone’s financial needs and goals are unique. That’s why we offer a range of financial planning services that can be tailored to meet your specific needs. So, whether you need help with retirement planning, tax planning, investment management, or insurance, we will guide you through the process.

Life Insurance

A life insurance policy can help protect your family's financial future if something unexpected happens to you. It provides a safety net that gives you peace of mind knowing that your loved ones will be cared for.

Investment Planning

Our specialized line of products and services can help you achieve your financial goals.

Retirement Planning

With our retirement planning, you'll have peace of mind knowing exactly how much income you'll need during your retirement years, how to withdraw your income in a tax-efficient manner, and what the best investment strategies are for you.

Barry Fisher

Barry Fisher started his successful insurance career 45 years ago at the age of 21 when he purchased a general insurance agency in Andrew, Alberta. He sold Fisher Insurance Services 18 years later but continued to provide his clients with personalized financial planning.

Barry found out firsthand how important insurance and proper planning are when he had to take a break for almost five years while he helped Julie, his wife of 44 years, 2 months, and 4 days, manage her stage 4 cancer diagnosis.  Sadly, Julie passed on August 29, 2021 leaving Barry and their 4 children and 6 grandchildren to help each other through this difficult time.

This experience has made Barry more passionate than ever to guide his clients to achieve financial security with insurance and investment planning. 


Everything Barry did for us was in our interest. He focused on our short and long term goals with full consideration for our financial benefit. He carefully listened to our needs regarding financial risk tolerance and guided us with his many years of management experience. Because we sensed his respect for our concerns and personal financial goals, we felt secure and became long term clients.

– Lois Barranoik and Wilfred Barranoik


Listening to the advice of Barry Fisher, I purchased a critical illness insurance policy when I became a single parent in 1999. It wasn’t always easy working the cost of the premium in a tight monthly budget, but 9 years later I was diagnosed with breast cancer at the age of 45. The policy payout allowed me to pay off my mortgage and gave me the financial freedom to focus on my treatment and recovery, rather than being stressed about how I would pay household bills. I am so grateful to Barry for his advice and guidance through the process. I couldn’t have been in better hands.

– Shelley Hamilton

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